Judy SelbyInvestment and pay equity in niche sports are surging. From Unrivaled’s $340M valuation to historic netball revenue-sharing and investor bets on volleyball and tag, pro athletes now have more leverage and NIL opportunities than ever.
Judy SelbyNIL is expanding beyond college sports. From NHL alcohol endorsements to triathlon wellness deals, volleyball leagues, padel hype, and Olympic sponsorships, pro athletes are building brands and unlocking new revenue streams.
Judy SelbyRevenue-sharing surges to $1.9B, schools innovate to fund athlete pay, collectives consolidate, and Arch Manning tops NIL at $6.8M—proof the NIL era is reshaping college sports at every level.
Judy SelbyThis week in The NIL Edge: From a $2.8B NCAA settlement enabling athlete revenue-sharing, to retail deals, underdog wins, and rising women’s sports partnerships—NIL is evolving into a structural pillar of college athletics.
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